AUDIBUDDY
Labubu plushie charms have been all the rage. What if Audible had their own Audibubu? (Bummer legal said NO to the name). But we did convince the client to make their own plushie — Audibuddy was born.
LAUNCH
First we asked fans if we should make our own Labubu…our fans SCREAMED YES! So of course, we listened.
HOLIDAY • AUDIBUDDY
After Audibuddy was created, he toured NYC’s most iconic holiday spots, and was featured on Instagram. Anyone who commented that they wanted one, our community managers “surprised and delighted” fans by sending them an Audibuddy. Over half of our fans reshared to IG stories or responded with a post.
Caption: Some come to see the famous tree in NYC. Audibuddy came to conquer it.
FAN LOVE
AUDIBUDDY x NYFW 2026
Fashion Week in NYC is so very “hot right now” and Audibuddy’s “Blue Steel” look did not disappoint. Another Instagram debut says it all.
Caption: What’s trending for Fashion Week 2026? Audibuddy, of course.