Hi, I’m avail now for freelance or perm roles!
[For a more detailed past download my resume]
FULL TIME // 1/25-4/26
T&P NYC • Audible • Creative Director
• Spearheaded the social account for global and US. Built, hired and mentored a team of 10 creatives and content creators, developing campaigns across every social platform; including major releases for Project Hail Mary, Harry Potter Full-Cast Edition, and Pride & Prejudice.
• Pioneered Audible’s inaugural reactive "newsroom" workstream, driving brand relevance through real-time cultural engagement and trending BookTok communities. Doubled the Engagement Rate beyond all other workstreams.
Ben’s Original Rice: Amazing side project from my day to day on Audible. We pounced on an incredible collab and made social magic.
FREELANCE // 2022-2024
2024
Hecho/72& Sunny: Superbowl Pitch for Microsoft Co-pilot; digital, social, TV
AnalogFolk: Garnier; digital, social
PureRed: Pitch: Hydro Flask and Drybar
Slim Creative: SoulCycle
2023
Big Spaceship: J.P. Morgan Chase: Pitch for Chase Freedom Rise and Chase College Checking. Co-CD on Chase Travel. And U.S. Open
2022
Razorfish: Dove Social
FULL TIME // 2019-2022
McCann NY 2020-2022 • Group Creative Director • Instax, Microsoft, Mastercard. Managing multiple teams, running multiple productions, making dreams happen.
McCann NY 2019-2020 • Group Creative Director • Nespresso, Cigna, Chik-fil-A
FREELANCE // 2016-2019
2019
Google: Lay’s Chips, B&H Photo, Google
2018
JWT: AIG Insurance
Burns Group: Chapstick
Razorfish: Dove 360
MRM/McCann: Pitch win for Great Wolf Lodge
2017
Mother: Target (Fashion and Grammys)
McCann: Pitch win for Ulta Beauty
JWT: Dannon and Uniqlo
2016
Arnold: (Restasis Dry Eye), Hudson Rouge (Lincoln), Chiat NYC (TD Bank: pitch win, Accenture)
YARD: (David's Bridal Digital, Campari), Revlon (pitch win)
JWT: (Del Monte pitch win, T. Rowe Price, Intel)
FULL TIME // 2004-2015
2015
FCB• Creative Director on Vonage & Lincoln Financial
2007-2015
Kirshenbaum Bond Senecal • Sr Copywriter // ACD (BMW, Goldman Sachs, Home Goods)
2006
Y&R: Chevron
2004-2006
JWT: DeBeers, Rolex, Vaseline, Smirnoff, Sunsilk
CATEGORY EXPERIENCE
Retail, Beauty/Fashion, Tech, Automotive, Finance, Health/ Pharma, Luxury, Entertainment, Telecom, Media
EDUCATION
Creative Circus Portfolio School
Penn State University • BFA in English // Advertising
BEYOND THE PAGE
I can’t smell. Stinky cheese enthusiast.
I worship poets: Charles Simic & Billy Collins
Mom named me after THE Queen, but everyone calls me Liz
I sailed the eastern seaboard but was thwarted by a hurricane.
COORDINATES
lizkingrocks@gmail.com
linkedin.com/in/lizkingrocks
718.864.6209