This SNOWPERSON sucks. I should stick to advertising.
Even that guy behind had to look away.

Me, in between the squares.

I grew up in a Billy Joel kinda fisherman town on LI, where I spent summers racing on a sunfish and looking for minnows until dark. Too far back?

TODAY. I’m an ideas-driven, immersed in social, Creative Director/WRITER who loves design. I’ve worked on everything from a 5 million dollar BMW commercial to a 0 dollar TikTok video. (And even a direct mail piece about WOOD.)

I’m honored to have worked alongside giants at McCann, Google, Mother, and Big Spaceship. Some of my favorite brands that I helped shape: Audible, Microsoft, instax, Nespresso, Target, Chase and Mastercard.

As a Creative Director I found what I love: mentoring/inspiring teams. At many agencies, creatives get lost. So I make it my mission to help my teams push the work. To give them advice without micromanaging. To listen when they can’t crack an idea or just, need, to, cry.

However, I still love getting my hands in the muck. Whether I have 24 hours to crack a brief. Write a manifesto that silences the room. Or tackling the latest trend in social. As creatives, we’re always learning. From my eye-rolling teen on what’s hot on TikTok. From the daily changing world of AI. There’s so much more than this site. So say hi…and I’ll tell you about when I almost sailed around the world.