BARNEYS x BMW HOLIDAY CAMPAIGN
Insight: Santa needed a whole new, modern look. Who better than the fashion icons at Barneys to help?
First, he needed a glow up that was worthy of the times.
Then Santa needed a very BMW rendering of what his sleigh would look like.
SPREADING CHEER
To unveil Santa's new sleigh, OOH was the perfect way to spread the word.
Credits: AD/ John Hagerty